Since its introduction seven years ago, Lucky Me!’s Kainang Pamilya Mahalaga (KPM) has launched campaigns that have captured the attention of all. With its thought-provoking and truthful messages that surely tug the heart of every family member, KPM has brought back to the limelight the importance of dining together as a family and its role in raising happy, healthy, and successful children.
The main goal of KPM has always been to help shape the future of the family, one meal at a time. But through its seven year run, the advocacy has also gained recognition from various organizations and award-giving bodies for the values that it portrays, and 2014 was no different. Our most recent awards include:
Philippine Association of National Advertisers PANATA Awards
Best Cause Marketing - Integrated Marketing Campaign
Ad Foundation’s Araw Values Awards
Reverence for Family Unity or Marriage or Responsible Parenthood
Gold – Hapag-Usapan TVC
Gold – Distance TVC
Gold – Distance Online Video
University of Asia and the Pacific Tambuli Awards
Bronze - Best Family Oriented Campaign
The advocacy is also strengthened with the support of the President of the Philippines, Benigno Aquino III, through Presidential Proclamation 326 of 2012 stating that every 4th Monday of September is Kainang Pamilya Mahalaga Day.
For more details about the Kainang Pamilya Mahalaga advocacy, visit www.kainangpamilyamahalaga.com.