Lucky Me! has been recognized as the #1 Most Chosen Brand in the Philippines for both the FMCG and Food categories in Kantar’s Brand Footprint 2024 report, based on 2023 data. With an impressive 98.7% household penetration, Lucky Me! stands as a symbol of accessibility and reliability, deeply integrated into the everyday lives of Filipino families. This achievement underscores the brand’s essential role in providing affordable and nutritious food options, contributing significantly to food security by supporting millions of households across the nation.
From our humble beginnings in 1989, Lucky Me! has evolved into more than just a brand—it has become a source of comfort and joy in Filipino homes. Whether it’s a quick meal after a long day or a shared moment around the table with family and friends, Lucky Me! has been there to satisfy cravings, lift spirits, and nourish relationships.
Beyond nurturing the body, Lucky Me! brings happiness to everyday moments. As challenges continue to grow, it remains a reliable and affordable source of nourishment, supporting Filipino families in their daily lives.
Kantar’s Brand Footprint ranks FMCG brands using Consumer Reach Points (CRP), combining population size, brand penetration, and consumer choice. According to the Kantar Brand Footprint Report 2024 Philippines, Lucky Me! achieved an impressive 889 million CRPs, highlighting its deep connection with Filipino consumers.
In addition to Lucky Me!’s outstanding performance, other brands in the Monde Nissin portfolio have made notable strides in the rankings. SkyFlakes secured the #10 spot in the Food category, Fita claimed #14 in the same category, and Dutch Mill ranked #10 in Dairy. These rankings further demonstrate the extensive reach of Monde Nissin products, all contributing to the daily lives of Filipino families.
At Monde Nissin, we take pride in knowing that Lucky Me! continues to play a central role in the daily lives of millions, helping families come together over meals that provide comfort, joy, and connection. We remain committed to offering accessible, nutritious food, and contributing to the wellbeing and food security of families across the Philippines.
About MONDE
Share this article:
Monde Nissin Corporation is a global food and beverages company headquartered in the Philippines, with a portfolio of iconic and market leading brands across fast-growing categories, including Lucky Me! noodles, SkyFlakes crackers, Fita crackers, Monde baked goods and Quorn meat alternative products. The Company aspires to improve the well-being of people and the planet, and create sustainable solutions for food security. That aspiration is reflected in our commitment to continuously improve our products to make them more delicious, nutritious, and better for the planet. For more information, please visit www.mondenissin.com.
