After the pandemic hiatus, Monde Nissin proudly reopened the Lucky Me! Noodle Factory Plant Tour in October 2024, welcoming over 70,361 guests who took part in an engaging and interactive look behind the scenes of how their favorite Lucky Me! is made.
Free of charge and primarily intended for educational tours and school trips, the Lucky Me! Noodle Factory Tour is an opportunity for the brand to inform and educate guests in a fun and entertaining way. Various tour elements emphasize key elements of the brand’s efforts in Making Better Possible®. Guests receive a warm welcome by Lucky M, the loveable Lucky Me! mascot and promoter of active play. Lucky M serves as a guide throughout the walking tour, appearing in numerous interactive experiences, sharing information on nutrition and fortification, and promoting healthier eating habits and an active play lifestyle. A special video also communicates the brand’s advocacy on Kainang Pamilya Mahalaga (KPM), a Philippine governmentrecognized program which promotes the value of sharing meals with family, as it fosters stronger bonds, better academic performance, improved well-being, and healthier habits.
The highlight of the tour is the viewing deck where guests get to see their beloved Lucky Me! Instant Noodles being made with the care and commitment to quality that Monde Nissin puts in every pack. The tour operates throughout the school year at the Monde Nissin Noodle Plant in Santa Rosa, Laguna.